Professional designers classic pop-up output of the whole process

I'll share the pop-up design process in the brand's big factory today.
　　1, good designers: run the market!
To spend a large investment to create a pop-up, can not be entrusted to a designer alone to be solely responsible for, it needs a whole set of various departments to work together to complete the process.
　　Among them, the research is given to experienced people responsible for, mainly to professional consulting firms to follow up the trend trend report and competing goods analysis.
　　The report will give the designer such an inspirational illustration
　　What designers do in the research process is to select suitable elements based on their usual browsing experience.
　　The next more important step is for the designer to run to the market and to the factory.
　　To say one more thing, many designers are reluctant to run the market, run the factory, think too LOW, in fact, is very unprofessional and irresponsible attitude.
　　Many people think that designers will only run tourist attractions
　　Factories can see the trend earlier, earlier to be informed of the new technology on the production line, rather than a few pages of consulting firms on the paper report, or else a channel of information sources on the Internet. In fact, it's not that it's hard to do business now, but that too many people are too lazy. Everything wants to search online to get it done, the result is to copy and copy, and then sigh "business is difficult! . 2, set the direction to avoid "business is difficult!
　　2, set the direction to avoid "one person clapboard": all types of personnel brainstorming!
　　Many bosses design their own styles to engage in one voice, only believe their own judgment, so it is detached from the masses, it is easy to fail.
　　In the development of the former, professional designers and merchandise department (buyers) to jointly analyze the discussion is required.
　　Discussion will find out the history of explosive models to analyze their selling points? The point is to remind the designer once again which design has led to the sales of clothes and stalled.
　　For example, a few years ago, double-sided tweed, last year's popular lacquer elements, to analyze their strengths and weaknesses and the market reflects the advantages and disadvantages of the style.
　　3, explosive birth prototype: design theme series
　　For a company, the pop-up is not simply one or two single products, in order to cast a wide net, usually out of a pop-up series.
　　After combining the first two steps, the designer will determine a design theme.
　　Cute more than get a confidentiality agreement has been given to the design of the theme we look at!
　　The design theme also includes a "product planning table", including the amount of each type of item that needs to come out in this season (e.g., X models of jackets, X SKUs; X models of pants, X SKUs). ......
　　It's like an overview of the design of the collection and the way it will be displayed. It's like an outline of the direction of the collection.
　　4、Designers start to make real efforts: from matching → output sample clothes
　　Designers should not only look for design inspiration through various channels, but also find suitable fabrics and accessories, and produce a first draft of the design, including style charts, colors, fabrics, prints and other instructions.
　　The design theme of the above picture will become like this
　　In this process, the designer to theme design drafts, fabric samples, color cards, accessories samples and other samples to buyers to introduce their own program;
Buyer sales are judged not by their own experience in picking clothes, but by the combination of colors, continuity, and accuracy of coloring according to the design textbook.
　　Some designs even come out with a series of wearable charts.
　　At the subjective level, we also have to judge whether the fabric is comfortable to the touch, whether the thickness is suitable for the season, whether light-colored fabrics are too transparent, and whether they are easy to care for.
　　This process designers and development departments (general companies have a small production department) with the production of samples.
　　5, accept the test of the masses: ordering!
　　Clothing wholesale, generally is the production of a small batch of clothes before the opening of the order meeting, but the brand company in the production of samples will be opened after the order meeting.
　　Accurately said that this is actually "show", please are responsible for their own stores, or famous clothing designers, they are to give advice or publicity to build momentum.
　　Each sample will have three or four similar designs, are used to explore the feasibility of each design.
　　The next few pieces of good feedback even if the small-scale mass production, which will invite dealers or suppliers to visit or issue manuals to order.
　　In accordance with the order quantity arrangement factory production now ......
　　2/ The professional output of explosive sum of experience
　　Many people will think that the difference with the owner's own design is actually the difference in the number of participants and the size of the scale.
　　In fact, the highlight of the brand's design of pop-ups lies in the analysis and summary of history and the "synergy" and "communication" of various departments.
Based on the feedback from buyers or the sales department, the feasibility of the production process, the limitation of low order quantity, the reasonableness of the price, etc., every time after the discussion and exchange, the design of the clothes will be changed to a different extent, and even some styles have to be canceled.
　　At the company level, we also pay close attention to the feedback from distributors and retailers.